We invest a significant amount of time and money into attracting target customers to our website, making the website easy and intuitive to use and then packaging it all up with a great personal service.
Our marketing and PR channels are always being reviewed by our management team so that we constantly focus on delivering results on a house by house basis. An overview of just some of the activities that undertake are as follows:
We have developed what we believe to be a market leading, responsive website, optimised for computers, tablets and mobile devices. Our detailed property information, professional videos, high quality photography, interactive floor plans and bespoke availability functionality regularly wins us high praise from our customers and we are always working on at least two website enhancement projects at any one time.
Our in-house PR & Marketing team continually work on campaigns to secure strong coverage within the travel and lifestyle sector. Within the last 12 months we have appeared in The Sunday Times, National Geographic Traveller, Red Magazine, Coast Magazine and The Telegraph, to name but a few. You can browse our latest press here.
We work across a number of paid, sponsored and organic on-line marketing channels to help drive relevant web traffic to our website which helps us to generate bookings and build on our brand awareness. Our database of previous customers, as well as those who have expressed an interest in our holiday homes, grows on a daily basis. We send monthly news letters to our database which keeps them in the loop about our company, new properties and other relevant information as well as driving web traffic and additional bookings.
Throughout the year, we advertise in specific magazines and newspapers that fit with the demographic of our target audience.
The Perfect Stays blog is relatively new and it is regularly updated by our in house PR & Marketing team. Some of our articles and infographics are being well referenced and shared.
Our Social Media presence is growing and stimulated by regular updates, tweets, photographs, competitions and on-line interactions. We operate mainly on two core Social Media mediums which are Facebook & Instagram, investing heavily in CPC (Charge Per Click) campaigns as well as regular organic posts. Please check them out by clicking the links at the bottom of our website.